Case Studies

Addressing Fear and Anxiety for Teens

Recruitment and Retention. A teen specific study, this age cohort is often particularly difficult to enroll.

The Problem

Recruitment and Retention. A teen specific study, this age cohort is often particularly difficult to enroll. The solution needed to address the fear and anxiety often associated with clinical trials and premature patient dropout.

The Solution

We developed a comprehensive program of print resources designed exclusively for teenage participants based on typical social situations that provided comfort to those maturing to adulthood. Resources were also developed for caregivers in a move to keep the care circle engaged and informed to mitigate possible retention issues.

The Products

Recruitment Poster, Study Introduction, Study Overview, multiple versions for each age cohort for Understanding Clinical Trials, Study Schedule, Understanding CSU & Your Study, and Thank You Cards

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